This week we quietly formed a team to do what may turn out to be our best thing yet.
We formed a team to crack our cultural code.
Like me, you may have read stories of missionaries cracking the code of a culture – Peace Child is the classic – that is, understanding the core assumptions and aspirations of the culture, and finding the points of purchase for the gospel in relation to that. Whilst inspiring, I have never really been able to see how to apply it, since the cultures in question have often been traditional.
Recently I have been digging into Tim Keller’s work. It seems to me that he has done exactly the same time, but this time in relation to a culture that is much closer to our own – New York city. His take on NY culture deeply impacts on how he articulates the gospel.
The thing is, NY is close, but is definitely not Inner West Sydney – for one thing, we are far less altruistic, and equally less ambitious. I know we aren’t NY, but what are we?
And that’s why we formed the team. With some members who are trained in media and communications, their task is to understand the Inner West cultural code, and to crack it wide open, understanding its fault lines and how to gospel speaks into those.
As far as I can tell, no one has got this done yet. And I am sure we will need help, which is why I’m inviting anyone who wants to digitally contribute to give it a go.
From time to time, I’ll be posting on where we’re up to, and we’ll see if can can get some traction on this issue together. As far as bring Christ to the Inner West, there are few more pressing tasks!